video marketing strategy
It's a fact that marketing through content is an a powerful method of building your brand and connect with your targeted public.
Videos for promotions can build confidence as well. Some consumers are still cautious about purchasing products and services over the internet due to fear of fraud and scams. But effective marketing videos present your products and services in a conversational style. It creates a sense personal approach, which is the reason 57% of customers report that they felt the confidence to shop online.
Videos help increase the amount of time people spend on your site. So, more exposure increases trust and signals Google that the website is well-written and has quality content. Moovly provides us with staggering statistics fifty times more likely to show up first on Google in the event that you've got a video embedded on your site. Since Google has now taken over YouTube, there has been significant growth in how much videos affect the rank of your website on search engines.
If you're not creating videos, you could miss in one of the well-known ways to consume media.
how long should a content marketing video be
It is easy to think that video is costly and laborious to create. However, there's plenty of technology available that allows you to produce quality video quickly and without spending a lot of money.
Here's an example of this in practice. If you search the phrase "How you can edit video on iPhone," Google shows three videos beneath the featured snippet, and also in the "People also have questions" section and above the standard results.
YouTube videos are ranked so high on Google. This means that you're in with the chance to grow your audience's interest by posting your videos for your business on YouTube. Additionally, high-quality images that are designed SEO captions and titles are able to draw the attention of users by appearing on the first results of the search results.
A well-made video is the ideal method of learning, and is simple to digest and retain. Nowadays, people aren't able to follow the product description. They want to experience the product or service visually. Therefore, they're looking for useful videos that explain the entire process. This will improve your chances to reach a broad variety of audiences. Additionally, it is effective across all age groups and also attracts lazy buyers too.
The good aspect of video content marketing is that it's becoming simpler and more straightforward to efficiently. The variety of options that marketers have ensures there is something for everyone even those that do not have traditional video editing or recording skills.
