video marketing journal

what is video marketing in digital marketing

We have recently released an infographic that outlines the power of video and how it will evolve. However, the future has already come. This has been a total digital revolution for marketing. According to Wyzowl figures 63% of companies have begun using video content marketing. Of those, 82% of companies believe that videos are an essential component of their plan. The growth of video is rapid and will be able to scale higher levels sooner than we imagine. This growth is driven by 83% of companies believe that video marketing will bring the best return on investment.

How does small business video marketing work?

Promo videos can help build trust , too. Some consumers are still skeptical about buying products and services from the internet due to fear of fraud and swindling. However, effective marketing videos showcase your product in a conversational way. This creates an impression of personal approach, which is the reason 57% of buyers believe that video content gave them the confidence to shop online.

Videos allow you to increase the time spent by visitors on your website. This builds trust and shows Google that the site is well-written and has quality content. Moovly gives us whopping statistics that show you are 52 times more likely show first on Google if you have videos embedded on your website. Since Google now owns YouTube, there has been significant growth in how video content affects your ranking on Google.

The ROI you earn with your content will be contingent on many factors like how well you've planned your content strategy and how good your video.

why you should use video marketing

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If you don't create videocontent, you'll miss an opportunity to be part of one the well-known ways to consume media.

video marketing gif

It's no fact that use and use of video in marketing is on trend. According to statistics according to research, 63% of businesses have begun using video content for marketing. In addition 82% of companies believe that it is an essential element of their marketing strategy. It is certainly one of the most effective ways to market your company's services or products.

amazon prime video marketing strategy

The good aspect of video content marketing is that it's becoming simpler and more straightforward to efficiently. The variety of options that marketers have ensures there is something for everyone even those that do not have traditional editing or video recording capabilities.

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It isn't necessary to pay the services of a film crew in order to make an outstanding video. All you require is an idea that's great and a device equipped with video recording capabilities. Maybe some decent lighting as well. Cameras on phones have advanced rapidly with filmmakers using their phones to record music videos as well as various other projects for professional use. In the same way that Lady Gaga can shoot a music video using an iPhone then you also, have the option of using one to convey your message. The content of your video is more important than the method by which it was created. When creating how to make your own DIY film:

video marketing trends

According to an Wyzowl study, more than 70% of respondents expressed a desire to learn about services or products via videos of a short duration. Infographics and text-based articles dropped to 18 percent and 4%, respectively. In addition, according to Wyzowl the daily consumption of video has increased to an average 1.5 hour in the year 2018 and 2.5 hours by 2021.