video marketing vs content marketing
It's the most effective method to use visuals to advertise the products, services and even business to target customers. It provides customers with an idea of what you offer and gives them the chance to connect with your brand prior to them make a purchase.
Promotional videos can foster confidence, as well. Many consumers remain in doubt about buying goods and services from the internet because they fear fraud and cheating. However, effective marketing videos showcase your products in a more conversational way. That creates a sense of individual approach which is why 57% of consumers report that they felt the confidence to shop on the internet.
Videos help increase the amount of time people spend on your website. So, more exposure increases trust and shows websites that your website is well-written and has quality content. Moovly offers staggering data fifty times more likely to show up first on Google if you have videos on your website. Since Google now owns YouTube, there has been a significant increase in how many videos affect the rank of your website on search engines.
According to statistics that show that 80% of customers recall a video they watched in the last few months. This means that it increases brand recall and is without doubt one of the most beneficial advantages. It's mostly about appealing images and sounds. Therefore, when a person will remember your visual content and your brand, they are also likely to remember your brand. This means more sales and leads for your company.
why is video marketing important
For commercial videos, a small video showcasing a brand new product and all its information will likely be able to be more popular with viewers than a blog article that explains the details in text. Statistics on marketing videos are a complement to McLuhan's theories and their relevance to the modern day video marketing.
The amount of viewers of commercial videos has grown exponentially in the past decade. On YouTube users spend a billion hours watching video every day. Furthermore, experts estimate that more than 80 percent of the traffic to websites comes from videos in 2022. Video users are consuming content at a rate that has never been seen before. If your company doesn't grasp the value of video marketing based on these figures you're not taking advantage of some fantastic marketing opportunities. Video marketing tip: Try the different kinds of videos with your customers. The different styles of video will allow you to understand what people expect from your company along with the information you create. You can:
It's the most effective method of using images to promote the products, services and even business to target audience. It provides customers with an understanding of the services and products you offer and allows them to connect with your brand prior to them decide to purchase.
Customers will purchase your product if they know the purpose behind it and how it can help them. It's no surprise the fact that videos are an effective way to do this because it helps companies clearly communicate how things function.
This is among the main reasons behind why many businesses are using video marketing nowadays. Visuals that are appealing convert viewers to regular customers. Recent surveys have shown the fact that 70% of marketing professionals believe that the rates of conversion for videos are higher than other content for marketing.
