video marketing workshop
What are you most drawn to? It's Visuals. A majority of the information we receive to our brains is through visuals. This has always been an effective way to increase the engagement of customers and increase sales. It is easy to increase the conversion rate of your landing page as high as 80% by including a service or product video there. There are numerous studies that indicate seventy-four percent of people who watched an explainer video on a product then bought it. A well-informed video could bring about conversion or direct sales to your brand.
Promo videos can help build confidence, as well. Many consumers remain skeptical about buying products or services online because they fear the possibility of fraud or cheating. But effective marketing videos present your products in a more conversational way. This creates an impression of individuality, which is why 57% of people believe that video content gave them greater confidence to buy on the internet.
Videos can help you increase the time spent by visitors on your site. Thus, longer exposure builds trust and shows search engines that your site is a good source of content. Moovly gives us whopping statistics: You're 52 times more likely to show first on Google when you have an embedded video on your website. Since Google is now the owner of YouTube, there has been significant growth in how many videos affect the ranking of your search engine.
Video content marketing happens the creation of video content by brands to increase their visibility online. Videos are usually posted on YouTube or a social networking site but it can be presented in the form live webinars, classes, video, and self-hosted video.
Many businesses don't make use of video marketing. They're stuck with the misconception that it costs a lot. When compared with the potential audience's interaction, reach and and conversion rates of a video the benefits are far more valuable than the price. By connecting with your customers to remain ahead of the market using this technique for marketing, it is the most effective way to increase prospects and sells.
It's not a fact that use and use of video in marketing is a trend. According to statistics that show 63% of companies have begun using video content for marketing. In addition 82% of businesses consider it to be an essential element of their marketing strategy. It is certainly one of the most effective ways to advertise your company's services or products.
It isn't necessary to pay the services of a film crew in order to make an outstanding video. All you require is a brilliant idea and a smartphone equipped with video recording capabilities. Maybe some decent lighting as well. The phone camera has evolved quickly and some filmmakers are making use of phones to shoot music videos as well as various other projects for professional use. When Lady Gaga can shoot a music video using an iPhone and you can, also, have the option of using one to convey your message. The content of your video is more important than how it was made. When creating how to make your own DIY film:
For commercial videos, a brief clip that showcases a new product with all the details about it will likely be more popular with viewers than a blog article that explains these details using text. The statistics on video marketing support McLuhan's theory as well as its importance to today's video marketing.
One type of content marketing that's becoming more important can be found in video advertising. According to a study by Demand Metric, 83 percent of marketers believe that video is more essential than ever before.
