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Marketers have a variety of options for the way they utilize videos. This means that it's simple to find a solution that is compatible with the goals of your business's marketing. Even though YouTube is the best starting point when it comes to making videos, here's a list alternatives that you can consider:
Promotional videos can foster trust as well. There are some consumers who remain in doubt about buying goods and services over the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of personal approach, which is the reason 57% of consumers claim that watching videos helped them gain more confidence to purchase online.
Videos can help you increase the amount of time people spend on your site. So, more exposure increases confidence and convinces websites that your site is a good source of content. Moovly provides us with staggering statistics that show you are fifty times more likely to show up first on Google if you have videos on your website. Since Google is now the owner of YouTube and YouTube has seen significant growth in how much videos affect your search engine rank.
According to an Wyzowl study, more than 70% of those surveyed expressed a desire to learn about services or products by watching videos of a short duration. Infographics and articles written in text dropped to 18 percent and 4% respectively. According to Wyzowl, the amount of videos watched per day has increased to an average 1.5 minutes in 2018, to 2.5 hours by 2021.
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Here's an illustration of this in action. If you search the words "How do I edit my videos using iPhone," Google shows three videos beneath the featured snippet as well as the "People also are able to ask" section and above the standard results.
If you're not creating videos, you could miss in one of the well-known ways to consume video.
According to an Wyzowl study, more than 70% of respondents stated that they would like to know more about services or products by watching videos of a short duration. Infographics and articles written in text dropped to 18 percent and 4%, respectively. In addition, according to Wyzowl the amount of videos watched per day has increased to an average 1.5 minutes in 2018, to 2.5 hours by 2021.
Here's an example of this in practice. If you search the words "How do I edit my videos using iPhone," Google shows three videos under the featured snippet as well as the "People also have questions" section and above the standard results.
Watch this video from Dropbox which is a fantastic illustration for how videos can be utilized to clearly explain what a product's about.
