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We keep our phones near in case we happen to stumble upon that next Instagrammable moment. However, we also like to stream videos with our smartphones. In fact our phones are 1.5 time more likely watch videos with our smartphones. When you're planning your mobile-friendly marketing videos, bear in mind that people are likely to view the videos on a tiny screen, so you need to:

How does small business video marketing work?

Promotional videos can foster trust as well. There are some consumers who remain cautious about purchasing products and services from the internet because they fear fraud and scams. Effective marketing videos show your products and services in a conversational style. It gives the impression of an individual approach . That's why 57% of customers report that they felt more confidence to purchase on the internet.

Videos help increase the amount of time that visitors spend on your site. Therefore, more exposure builds confidence and convinces the search engine that your website is a good source of content. Moovly gives us whopping statistics that show you are 53 times more likely to show up first on Google if you have videos embedded on your site. Since Google now owns YouTube the company has seen a significant increase in how much videos affect the ranking of your search engine.

SproutSocial says that 50percent of users prefer to watch videos on various sites on social networks. In Facebook alone, nearly 1.25 billion users take advantage of the Watch video feature each month. Many Twitter users also love videos. Indeed, tweets with video are viewed by users at 10 times the tweets that do not have video. Utilizing video in Twitter advertisements can help cut down on the cost of engagement by half. Therefore, whether you want to promote your business through social networks or to share posts organically, it's impossible to be wrong when it comes to video marketing for your business. Statistics show that people are engaged via video content on social media. So you should definitely throw your hat into the game.

how video marketing is different from image marketing

define video marketing

The benefit of preparing an effective video marketing strategy is that you make it simpler for viewers to get to know the information you want to convey.

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It's a fact the importance of content marketing as an a powerful method to establish your brand and connect with your targeted viewers.

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Google says that more than five percent of people view videos when they shop. Furthermore, Wyzowl states that 84 percent of customers have bought products or services because of commercial videos, in addition to 96% consumers are turning to explanation video to find out more about various offerings and products. Video can also be effective in increasing conversions and 84% of the marketers who were surveyed reporting that they've generated leads using videos in their marketing. It's safe to say the importance of video to customers will only grow in the years to come. It's a tool that aids customers in making purchasing choices.

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Video content marketing occurs the process of creating video content to boost their online presence. Videos are typically posted on YouTube or a social networking site but it can be in the form of videos, webinars, courses, live video, and self-hosted video.

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uploading your videos on YouTube that focus on common search terms is an effective way to get your business to the top webpage of Google. This is due to the fact that Google incorporates YouTube video on the first page when you search for various searches.